Pacific Palisades, CA April 27, 2011 – Quiksilver Foundation has made a contribution to Protect Our Winters (POW), the global snow sports non-profit.
Both Quiksilver Foundation and Protect Our Winters are focused on supporting environmental, educational and youth-related projects and the grant will be used specifically to support POW’s athlete-led educational effort, Hot Planet/Cool Athletes. The partnership will also extend to other areas that mobilize their collective communities to help fight against climate change.
Hot Planet/Cool Athletes is a partnership between POW and Alliance For Climate Education (ACE) and is customized version of the acclaimed ACE Assembly, a new multimedia presentation available to any pro snow sports athlete interested in speaking to schools on behalf of climate change awareness/education. Hot Planet/Cool Athletes highlights athlete achievements and personal stories about the impact of climate change on winter sports and local mountain communities.
Since the program launch in January, athletes such as Gretchen Bleiler, Nate Holland, Seth Wescott, Ralph Backstrom, Nick Visconti, Moss Halladay, Sage Cattabriga-Alosa, Iris Lazzareschi and Forrest Shearer have presented to over five thousand students.
“The Quiksilver Foundation is excited to be working with POW and helping to support many of their great programs such as their Hot Planet/Cool Athletes initiative. We’ve been actively pursuing a dedicated organization concerned with the issues facing our winters and we found a perfect fit with POW. Having them work with our athletes to discuss climate change issues to students all over California is the best way to start”, said Ryan Ashton, Director of the Quiksilver Foundation.
“We couldn’t be more excited about partnering with the Quiksilver Foundation. Our missions are aligned very closely and we’re looking forward to giving their athletes a platform to influence students to become climate leaders. The athlete voice is a powerful one, one that has the ability to create a movement”, said Chris Steinkamp, POW’s Executive Director.
About Protect Our Winters: Protect Our Winters is the environmental center point of the winter sports community, united towards a common goal of reducing climate change’s effects on our sport and local mountain communities. With over 35,000 supporters worldwide, POW re-invests contributions in educational initiatives, activism and supporting community-based initiatives that have tangible results. For more information, visit protectourwinters.org
About Quiksilver Foundation: The Quiksilver Foundation is the philanthropic arm of Quiksilver Inc. who’s mission as a non-profit organization is to benefit and enhance the quality of life for communities of boardriders across the world by supporting environmental, educational, health and humanitarian projects.